This week, ten museums in London are joining forces to celebrate their collections and spaces on Instagram. The museums taking part in this cultural exchange represent a range of collections, subjects and sizes, but all are based in the capital and love using Instagram to showcase what they’ve got and what they do.

The Project

#MuseumInstaSwap started after Londonist listed their ten best London museums on Instagram. Seeing such an interesting variety of museums (listed below), each with fascinating Instagram feeds, we knew there had to be an exciting way to collaborate and share our content.

Who’s taking part?

The ten museums were sorted into pairs (detailed below) by pulling names out of a hat. The idea is that each museum’s unique focus will offer a different perspective on the things in their partner museum.

How does it work?

  1. The museum pairs visited each other, photographing things that resonated with their own collections and themes.
  2. Each museum will tell that story on Instagram through the photos and captions they post this week.
  3. You can follow #MuseumInstaSwap on Instagram to discover what these museums found in each other’s collections. We’ll be talking about the project on Twitter too.

Other museums, as well as members of the public, can take part this weekend. Find out how below.

The museums and their pairings

Horniman Museum and Gardens + Royal Museums Greenwich

Horniman Museum and Gardens is comprised of six free galleries, a superb aquarium, beautiful gardens and a celebrity walrus.

Back in place and barrier free. Now's your chance to give @HornimanWalrus a big welcome back! #Walrus #Horniman #taxidermy #Museum

A post shared by Horniman Museum and Gardens (@hornimanmuseumgardens) on


Royal Museums Greenwich is made up of four museums in Greenwich: the National Maritime Museum, the Royal Observatory, the Queen’s House and Cutty Sark.

Looks like its shaping up to be a beautiful weekend, see you in the park! #greenwichpark #nationalmaritimemuseum #sunshine

A post shared by Royal Museums Greenwich (@royalmuseumsgreenwich) on


Science Museum + Design Museum

The Science Museum is world renowned for its historic collections, awe-inspiring galleries and inspirational exhibitions.


The Design Museum is one of the world’s leading museums devoted to contemporary design in every form.


London Transport Museum + Wellcome Collection

London Transport Museum explores the story of London and its transport system over the last 200 years.


Wellcome Collection is the free destination for the incurably curious, exploring the connections between medicine, life and art in the past, present and future.


Imperial War Museum + British Museum

Imperial War Museums explore social and war history from 1914 to now, made up of 5 museums: IWM London, IWM North, IWM Duxford, Churchill War Rooms and HMS Belfast.


The British Museum is a museum of the world, for the world, dedicated to human history, art and culture.


Victoria and Albert Museum + Natural History Museum

The V&A is the world’s leading museum of art and design.

Have you explored #ThisBelongsToYou yet? Do you feel the V&A belongs to you?

A post shared by Victoria and Albert Museum (@vamuseum) on


The Natural History Museum exhibits a vast range of specimens from across natural history disciplines.


Want to join in?

This Saturday and Sunday (29-30 August), you can take part in #MuseumInstaSwap with CultureThemes. Whether you’re a museum or a visitor, use the hashtag on Instagram and Twitter.

Museums might want to pair up and virtually swap objects from their collections on Instagram, allowing different audiences to see their material, as well as presenting those objects through a different lens.

Visitors to museums will also be asked to get creative by sharing photos of their own items that they think would sit nicely in a particular museum, as well as responding to the following question:

“If you started a museum, which of our objects would take pride of place?”

Head over to CultureThemes to find out more!

7 thoughts on “#MuseumInstaSwap

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