You may have seen the campaign for our recently opened Tibet’s Secret Temple exhibition: lush foliage and dramatic clouds, all cut out of paper and set against a crisp teal colour. If you’ve ever wondered how the identity of an exhibition comes together, Jo Finn explains with a bit of help from the creative talent behind it.
Instead of simply selecting a ‘hero object’ to showcase the exhibition, the creative brief for Tibet’s Secret Temple asked designers Malcolm Chivers and Liam Relph to reflect on the themes of journeying and secret, as well as the sky which is continuously referenced in Tibetan Buddhism, and clouds, often used to symbolise the breath, a key element of yoga.
The design process led to the commission of artist/illustrator Petra Börner and the construction of an innovative structure made by photographer Ben Gilbert in order to shoot the final artwork. Here the creative team share their roles in the process.